bear it forward

Sometimes, a hug means the world — especially when it comes from someone who cares so much, even though you’ve never met.

Bear It Forward is our way of spreading kindness one hug at a time. When you choose to Bear It Forward, you’re not just giving a pre-loved teddy a second chance — you’re sending love, comfort, and hope to someone who truly needs it.

Whether it’s a child going through a tough time, someone facing illness, or a person simply in need of a little light, your thoughtful gift becomes a soft reminder that they are not alone.

You can choose to include a personal message, stay anonymous, or let us match your bear with someone in our growing community of care. However you give, your kindness carries on — one hug at a time.

All you have to do is place an order like you usually would, then pop over to the contact us page to send us your name, address, order number and tell us you want to Bear It Forward - we will do the rest!