bear it forward

Sometimes, a hug means the world — especially when it comes from someone who cares so much, even though you’ve never met.

The bear it forward initiative is our way of spreading kindness one hug at a time. 

When you choose to bear it forward, you’re not just giving a pre-loved teddy a second chance — you’re sending love, comfort, and hope to someone who truly needs it.

Whether it’s a child going through a tough time, someone facing illness, or a person simply in need of a little light, your thoughtful gift becomes a soft reminder that they are not alone.

You can choose to include a personal message, stay anonymous. However you give, your kindness carries on — one hug at a time.

All you have to do is place an order like you usually would, then pop over to the contact us page to send us your name, address, order number and tell us you want to bear it forward - we will do the rest! 

With the help of our customers and community, we aim to donate bears to children in need — locally and globally. 

This includes:

• Children in foster care
• Children in displaces families
• Children in hospitals or undergoing treatment
• Children in other countries who have never had a bear or soft toy

We believe no child should grow up without a bear of their own. That first friend, that secret keeper, that source of safety — every child deserves that. Through bear it forward, we’re creating a ripple effect of kindness.