About us

Born from a simple thought - every bear deserves another hug.

We rescue pre-loved teddy bears and soft toys that all carry a past, sometimes well loved, sometimes forgotten in charity shops & attics. But all worthy of another hug.

We give them a second chance through our Teddy TLC process.

We don’t just recycle them—we re-love and re-home them.

When you buy a pre-loved bear or soft toy from us, you help others too. 

We will give 25% of profits each year to Crohn’s & Colitis UK.

And we've only just started, we hope to give up to 50% of profits to these charities in the future.

Please take a look at our founders personal story for more information on the reasons why these charities are important to us.

Re-homing pre-loved teddy bears and soft toys through bear me in mind is a conscious decision to protect the planet as well as preserve memories.  

We believe that sustainability starts with valuing what already exists. By giving these bears a new purpose, instead of letting them be thrown away, we reduce waste and celebrate the beauty of pre-loved.

Every bear you welcome into your life helps to lessen the demand for new production. You will support a more thoughtful, eco-friendly way of shopping - one filled with meaning, not mass production.

Whether you are a collector, gift buyer or simply looking for a little comfort for yourself - let's change the stigma of second-hand.